Did someone mention Cord?

Arguably, the finest cars made in the first half of the 20th century came out of the Auburn-Cord-Duesenberg plant in Auburn, Indiana under the ownership of Errett Lobban Cord. He also owned Lycoming Engines. The project started in 1931 as the baby Duesenberg, then got off track. Financing was made available, and the baby Deusie was back on track by 1935. However, Mr. Cord wanted a special car to carry his name – the baby Deusie – and he had a man on staff who could design it. This man was styling genius Gordon Beuhrig.One problem was that for a successful launch, he would have to have it ready in 4 months for the New York show – 100 examples ready for admission. The deadline was met, but not all in completed form. It was received as the most beautiful car of the show, and 6,000 orders poured in. They were only able to make 3,000 of them before the Auburn Automobile Company filed for bankruptcy on December 11, 1937. The assets went to auction. Pity – you could have bought one for $2,100!Franklin stopped production in 1934, and Stutz in 1935.


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